When Supercart Australia developed its suite of sustainable shopping trolleys and hand baskets it was with the customer experience at the heart of the design. In this interview Technical Director Louw Van Tonder shares his thoughts on small format retailing and what he believes will influence the shopping experience in the future.

The shopping trolley or hand basket is the first touch point a customer has with a store and the store’s brand. It is imperative that a fleet of aesthetically pleasing, well presented and maintained shopping trolleys and hand baskets are available to assist and enhance shoppers with their shopping experience.